How do you write an essay: July 2019

Wednesday, July 31, 2019

Ngo in Mauritius

Tuesday, July 30, 2019

Communication Skills

Communication is a valuable art and an individual's effectiveness as a leader, co-worker or friend will depend on their interpersonal and communication skills. Without a doubt, communication skills are not a simple formula; however, it is not impossible for people to communicate effectively and respectfully. A person can stand in a corner without saying one word; yet, with one simple kick or facial expression, they can communicate. A key to having an effective communication skill is by having good listening skills.The four stages of the listening process are simple to remember, (1) attending, (2) interpreting, (3) responding, and (4) remembering. (Dobbin and Pace, peg. 1 17) The listening process begins when e actively select, or attend to, stimuli in our environment. (Dobbin and pace, peg. 11 7) Many things can affect the way one can perceive his/her communication skills to others. A person must have a clear and pleasant tone in his/her voice in order to appeal to the listeners. Hav ing good listening skills makes the speaker feel admirable, appreciated and respected.When a person listens, they encourage the skill in others by acting as a model for positive and effective communication. In order to develop effective listening skills one should: 1. Minimize all external and internal distractions 2. Focus on what the speaker is saying . Keep an open mind in order not to make assumptions According to the Washington Times: Ã¢â‚¬Å"More often than one might think, listening has to happen before speaking can begin. This is especially true for babies. During their first few months, they hear the sounds around them.Over time, they learn to distinguish these sounds as part of figuring out who and what are worth dealing with in their immediate environment. A baby's effort to learn the difference between hearing and listening requires a rudimentary form of reasoning or thinking. Most babies discover they have to listen a lot before they can start talking. Ã¢â‚¬ (Washingto n's. Mom) Babies will then learn that by listening then responding, they will get a chance to speak. By developing good listening skills we learn to understand and obtain information.Some children are naturally attentive while others may need to focus on their skills. As a parent, we can help children to be better listeners by engaging into conversations with them or by playing games that my help them become better listeners. Effective listening skills are essential in many areas of life; such as, school, friendship and a career. It is vital to begin developing good listening skills during childhood so that a person can make a unconscious effort in engaging into a productive conversation. Listening effectively is an acquired skill. Communication Skills Communication Skills Ã¯ » ¿Communication Skills Aims This resource has been compiled to give a general introduction to effective communication for practice educators. The key components of the communication process will be discussed. The basic skills required for effective communication will be explored in the next few sections, and some specific contexts for communication, including giving presentations and feedback meetings, will be examined.Learning Objectives On completion of this resource, you should be able to: Ã¢â‚¬ ¢ Identify the key components of the communication process. Ã¢â‚¬ ¢ Identify some typical problems that can arise in the communication process and demonstrate knowledge of skills to overcome these. Ã¢â‚¬ ¢ Demonstrate increased awareness of forms of communication and social behaviour. Ã¢â‚¬ ¢ Identify and use strategies for managing specific contexts for communication, including giving presentations.Introduction As we progress through our careers in the health or social care environment, the sorts of skills that are critical to our success can change and evolve. Many of us are first responsible for performing specific practical tasks, linked to our developing knowledge base. Our effectiveness centres upon our actions and our growing expertise at performing these. Proficiency at such tasks is often the initial focus.However, as we continue to progress, it is likely that success will depend more and more upon our interpersonal skills and our ability to develop effective working relationships with key others. Jobs that include a managerial, supervisory or a mentoring role can involve complex relationships with people. Demands can be made that are sometimes conflicting and ambiguous. A practice educatorÃ¢â‚¬â„¢s job can involve reconciling and managing these demands. Not surprisingly, interpersonal and communication skills often rank among the most critical for work related success.In its most straightforward sense, effective communication may beÃ‚ understood as occurring when the intended me aning of the sender and perceived meaning of the receiver are the same. Yet the level of skill required for effective communication to occur, belies the simplicity of this definition. After examining studies involving hundreds of large organisations, Goleman (1997) concluded that a high level of individual success at work was characterised by Ã¢â‚¬Ëœemotional intelligenceÃ¢â‚¬â„¢, or skills of social awareness and communication. Typically, these included the ability to motivate and influence others, to give honest feedback sensitively, to empathise and develop relationships, to monitor ones own behaviour, to handle emotions both of self and others and to read interpersonal situations and organisational politics.However it is important to note that emotional intelligence, or the skills of social awareness and communication, can be developed and honed. This resource aims to give a basic introduction to the area of effective communication and will seek to increase your awareness of for ms of communication, communication skills and social or interpersonal behaviour therein. Communication (from Latin commÃ… «nicÃ„ re, meaning Ã¢â‚¬Å"to shareÃ¢â‚¬ ) is the activity of conveying information through the exchange of thoughts, messages, or information, as by speech, visuals, signals, writing, or behavior. It is the meaningful exchange of information between two or more living creatures.One definition of communication is Ã¢â‚¬Å"any act by which one person gives to or receives from person information about that person's needs, desires, perceptions, knowledge, or affective states. Communication may be intentional or unintentional, may involve conventional or unconventional signals, may take linguistic or non-linguistic forms, and may occur through spoken or other modes.Ã¢â‚¬ Communication requires a sender, a message, and a recipient, although the receiver doesn't have to be present or aware of the sender's intent to communicate at the time of communication; thus communi cation can occur across vast distances in time and space. Communication requires that the communicating parties share an area of communicative commonality. The communication process is complete once the receiver understands the sender's message. Communicating with others involves three primary steps:Thought: First, information exists in the mind of the sender. This can be a concept, idea, information, or feelings. Encoding: Next, a message is sent to a receiver in words or other symbols. Decoding: Lastly, the receiver translates the words or symbols into a concept or information that a person can understand. There are a variety of verbal and non-verbal forms of communication. These include body language, eye contact, sign language, haptic communication,and chronemics. Other examples are media content such as pictures, graphics, sound, and writing.The Convention on the Rights of Persons with Disabilities also defines the communication to include the display of text, Braille, tactile communication, large print, accessible multimedia, as well as written and plain language, human-reader, augmentative and alternative modes, means and formats of communication, including accessible information and communication technology. Feedback is a critical component of effective communication.Communication Process The A first step in unravelling the complexity of interpersonal communication is to understand the basic process by which communication occurs. Only then can we identify where possible problems can arise and explore skills for enhancing communication and managing such breakdowns. Human beings are not passive, predictable objects who always interpret meanings and react as they are Ã¢â‚¬Ëœsupposed toÃ¢â‚¬â„¢. Neither is communication a passive, predictable, one way event.Rather, communication can be viewed as an active process, influenced by all the complexities and ambiguities of human behaviour. It is also fraught with potential points of breakdown. As Clampitt notes, Ã¢â‚¬ËœWe actively construct meanings within a unique vortex that includes the words used, the context of the utterances, and the people involved.Ã¢â‚¬â„¢(2005, p.8)A more accurate way of looking at the process of communication is probably as a dynamic, circuitous process in which elements such as non-verbal behaviour and individual styles of interpreting and ascribing meaning to events have significant influence. Strategies such as constructing a clear, unambiguous message can encourage effective communication, but sotoo can seeking to understand meanings imposed by the listener via processes such as actively listening to feedback. 1. Sending The Message:Person 1 constructs and sends a message. Messages are the signals and symbols that we use to convey what we want to transmit. They can occur in various ways, including visual (non-verbal, written), auditory (verbal and sub-vocal speech), tactile (touch, bodily contact) and olfactory(perfumes, aftershaves) formats. In order to send the message, it must be encoded intowords, as well as tone, inflection, facial expression, and other non-verbal language.While skills such as clear thinking, concise expression of plain english, logical association of ideas and organised speech are important, especially to specific contexts such as giving presentations they do not ensure that effective communication will take place. The meaning of the message is not contained solely in the words, as factors such as non-verbal cues, the context and the people involved will heavily influence meaning. It is important to note that unintended as well as intended meanings may be communicated via non-verbal leakage.2.The Channel In ClampittÃ¢â‚¬â„¢s (2005) model, this refers to the means used to deliver messages and the related formats. Means used to communicate can include face to face, telephone, pager, written, radio and video communication. In face to face communication, which is most often preferred for communication of more importan t matters, communication occurs through visual, auditory and olfactory formats, while the tactile medium may or may not be used. Skilled communicators will choose the channel most appropriate to the specific goals sought at that time.3. Receiving the MessageFor effective communication to take place, the message must be accurately decoded and reconstructed by person2, from the signals received from person 1. However, even if the Ã¢â‚¬Å"encodingÃ¢â‚¬ is carried out very well; this in itself does not ensure that it will be Ã¢â‚¬Å"decodedÃ¢â‚¬ accurately. The meaning ascribed to the message may vary according to the person doing the interpreting, the context in which the message was given and the total information communicated.4. FeedbackPerson 2 responds to person 1, and this message is received by person 1 as feedback. Again, feedback comprises both the verbal and non-verbal messagesÃ‚ of others, and allows us to evaluate how the message has been understood and the response to it . Actively listening to feedback is a key skill in effective communication. We can also get feedback from our own responses through a process known as Ã¢â‚¬Ëœself-monitoringÃ¢â‚¬â„¢ (Hargie et al 2004).Self-monitoring involves staying aware of what we are saying and doing in social encounters and how this is impacting on others. This type of feedback can then be used to alter or adapt our behaviour in the light of the responses from others.People who are skilled communicators are high self-monitors, who continuously analyse and regulate their own behaviour according to the way in which the other person is responding. With feedback as with other forms of message, the information received must be interpreted by us. Therefore, the message is susceptible to the same possible misinterpretations and will be influenced by factors such as context and people involved.Meaning is not an inherent quality of the message, but is perceived or constructed in the mind of the recipient. In the above exercise, a message that would seem to have been intended by the practice educator as being genuinely positive was misinterpreted as negative by the student in the second situation. The important part of this communication at this point, is how the practice educator listens to this feedback, the meaning that s/he ascribes to it, and how it is subsequently responded to.5. ContextA significant point to note is that communication never occurs in a vacuum. Communication is inextricably linked to the particular context in which it occurs, which in turn has a major impact upon behaviour. 6. NoiseThe term Ã¢â‚¬ËœnoiseÃ¢â‚¬â„¢ describes anything that can interfere with or distort the meaning of a message. Dickson (1999) has identified a number of such barriers or common sources of noise, which can affect communication accuracy and effectiveness. Ã¢â‚¬ ¢ Psychological:These include the perceptual biases or stereotypes that can impact on how we interpret a particular personÃ¢â‚¬â„¢s message. People respond to stimuli in the environment in very different ways. We each have shortcuts that we use to organize data. Invariably, these shortcuts introduce some biases intoÃ‚ communication. Stereotyping is an example of such a shortcut.Ã¢â‚¬ ¢ Semantic:This is used to describe situations where language or cultural differences distort or interfere with the meaning of the message. Effective communication requires deciphering and understanding the basic values, motives, and assumptions of the other person. Given that dramatic differences exist across cultures in terms of approaches to time, space, and privacy; the opportunities for misinterpretation when we are in cross-cultural situations are plentiful.Ã¢â‚¬ ¢ Environmental:This refers to a range of factors such as size of room, layout of furniture, intrusive noise, heating and lighting etc. Each of these can either encourage or inhibit interaction.Ã¢â‚¬ ¢ Demographic: Factors such as gender and age can impact on the way in which a message is interpreted. For example, a male listener may nod his head to indicate to the speaker Ã¢â‚¬ËœI agreeÃ¢â‚¬â„¢, whereas a female listener may nod her head to communicate Ã¢â‚¬ËœI am listeningÃ¢â‚¬â„¢ (but not necessarily agreeing); so sending the same visible feedback but with different actual meanings.Ã¢â‚¬ ¢ Disability: Physical or neurological impairment as well as psychiatric illness can call for alternative means to the usual patterns of communication to be adopted. Some examples include sight or hearing loss, and conditions such as ParkinsonÃ¢â‚¬â„¢s disease or severe depression.Ã¢â‚¬ ¢ OrganisationalBarriers to effective communication can be located within the organisation or agency itself. Difficulties with established lines and means of communication, different relative physical location of staff, lack ok of team or supervision meetings organisation or agency itself.Characteristics of Effective Communication Even in todayÃ¢â‚¬â„¢s electronic age, effective inter personal communication skills are a key factor in your professional and personal success. 1.A Clear,Concise MessageNo one likes a rambler, so have your primary purpose in mind when you begin your communication. Simplify your thoughts, so you can present your point in a precise manner. Once you have made your first important point, move on toÃ‚ the next.2.Understanding of the RecipientEffective communicators know who they are talking to, and they understand the style of communication will vary based on the recipient. For example, you probably talk to your co-workers very differently than you talk to your boss.3.Empathy for the RecipientEmpathy involves putting yourself in the other personÃ¢â‚¬â„¢s shoes. Effective communicators always see the situation from the perspective of the other person, including the emotions that might be involved with the message.4.Effective ListeningCommunication isnÃ¢â‚¬â„¢t all about talking to someone. Effective listening means really hearing what the o ther person is saying as well. Paraphrasing the message and repeating it back to the individual will let you know you understood their point accurately. It also shows that you care enough about their message to get it right the first time. 5.Asking for Clarification, when NecessaryEffective communicators arenÃ¢â‚¬â„¢t afraid to ask for clarification if they donÃ¢â‚¬â„¢t understand the message they are receiving. When you ask for clearer understanding, it shows that you really care what the person is talking about and ensures the conversation proceeds appropriately. Clarification can come from paraphrasing what you heard the other person say or simply asking him to relay his message in a different way that is easier for you to understand.6.Adherence to the FactsEffective communicators are much more interested in passing of facts than assumptions or gossip. Avoid the rumor mill at all costs, and unless you can verify your information through the original source, do not pass it on to o thers. If you are conveying a message from another person, it is also important to get that personÃ¢â‚¬â„¢s permission to do so before passing the information onto others.7.Awareness of Body LanguageBody language makes up a large percentage of our messages, so effective communicators learn how to tune into the nonverbal message they are sending. Make eye contact with the person you are talking to as much as possible, particularly when that person is speaking to you. Avoid potentially offensive body language like fidgeting, biting your lip or rolling your eyes that might convey boredom, cynicism or lack of honesty.8.Provision of Proper FeedbackWhen you offer feedback to another person, make sure it is constructive. Feedback is important to maintain a positive conversation and ensure you are both on the same page. Feedback might involve requests for clarifications, questions to expand a particular message, or constructive criticism about anotherÃ¢â‚¬â„¢s performance. Pepper potential criticism with plenty of positive feedback so the recipient is more likely to hear your message and take it to heart.9.Inclusion of Praise, when AppropriateEffective communicators know how and when to offer praise. Positive feedback is always welcome, as long as the recipient knows it is authentic. When you praise another person, be specific in your compliment by linking it directly to a specific activity or attribute. Praise someone publically whenever you can, and make sure the praise coming out of your mouth is genuine. When you must convey negative information or criticism, try starting out with praise and ending with a positive statement. This Ã¢â‚¬Å"hamburgerÃ¢â‚¬ approach usually helps others take criticism in stride.10. Positive AttitudeNo one likes to listen to a complainer, so effective communicators work hard to keep their messages positive. Instead of using phrases like, Ã¢â‚¬Å"I canÃ¢â‚¬â„¢tÃ¢â‚¬ or Ã¢â‚¬Å"We wonÃ¢â‚¬â„¢tÃ¢â‚¬ in your conversations, focus on what you can do for others. Even if you cannot grant a request the way someone hopes, keeping your message positive will allow the other person to accept your Ã¢â‚¬Å"noÃ¢â‚¬ with grace. Effective communicators are typically the successful people in life that others admire. If you would like to join this elite group, practice these tips to improve your own communication skills. The improvement in your professional and personal relationships will make the work on your communication worth the effort.The Types of Communication Skills1. Verbal Communication Verbal communication skills are very important and must be honed, particularly in a job in which employees deal with the public. Clear communication requires straightforward language that is neither too flowery or too simple. It is essential to be able to use the spoken word to get your point across simply. Higher levels of communication competencies deal with persuasive speaking and these skills are necessary for management level employ ees and those in marketing positions within a company. All employees can benefit from public speaking courses, which help develop these key communication skills.2. Non verbal CommunicationNonverbal communication is much more difficult for many people. It consists of body language and the cues that are given off while listening to someone else speak. Those in customer service positions need to have a highly developed competency level in listening. Nodding of the head, inclining towards the speaker and showing an open body (shoulders back, arms uncrossed) let a speaker know that you are listening and hearing what they have to say.3. Oral communicationOral communication, while primarily referring to spoken verbal communication, can also employ visual aids and non-verbal elements to support the conveyance of meaning. Oral communication includes speeches, presentations, discussions, and aspects of interpersonal communication. As a type of face-to-face communication, body language and cho ice tonality play a significant role, and may have a greater impact upon the listener than informational content. This type of communication also garners immediate feedback.4. Written CommunicationOne often overlooked area of communication is the written word. Even the most basic position in a company requires employees to have good written communication skills. Proper spelling, grammar usage and a professional way of imparting information are important competencies that must be mastered. Written communication that is poorly worded, misspelled or full of errors detracts from the overall message that is being imparted. This is even moreÃ‚ vital when dealing with the public through written communication. People judge others by the way they write and it is important to make sure that written communication is professional.5. Business communicationA business can flourish only when all objectives of the organization are achieved effectively. For efficiency in an organization, all the peo ple of the organization must be able to convey their message properlyBarriers to Communication1.Language Barriers Clearly, language and linguistic ability may act as a barrier to communication. However, even when communicating in the same language, the terminology used in a message may act as a barrier if it is not fully understood by the receiver(s). For example, a message that includes a lot of specialist jargon and abbreviations will not be understood by a receiver who is not familiar with the terminology used. Regional colloquialisms and expressions may be misinterpreted or even considered offensive. See our page: Effective Speaking for more information.2.Psychological BarriersThe psychological state of the receiver will influence how the message is received. For example, if someone has personal worries and is stressed, they may be preoccupied by personal concerns and not as receptive to the message as if they were not stressed. Stress management is an important personal skill t hat affects our interpersonal relationships. See our pages Stress: Symptoms and Triggers and Avoiding Stress for more information.Anger is another example of a psychological barrier to communication, when we are angry it is easy to say things that we may later regret and also to misinterpret what others are saying. See our pages: What is Anger?, Anger Management and Anger Management Therapy for more information. More generally people with low self-esteem may be less assertive and therefore may not feel comfortable communicating Ã¢â‚¬â€œ they may feel shy about saying how they really feel or read negative sub-texts into messages they hear. Visit our pages on Improving Self-Esteem and Assertiveness for more information.3.Physiological BarriersPhysiological barriers may result from the receiverÃ¢â‚¬â„¢s physical state: for example, a receiver with reduced hearing may not grasp to entirety of a spoken conversation especially if there is significant background noise.4.Physical BarriersAn example of a physical barrier to communication is geographic distance between the sender and receiver(s). Communication is generally easier over shorter distances as more communication channels are available and less technology is required. Although modern technology often serves to reduce the impact of physical barriers, the advantages and disadvantages of each communication channel should be understood so that an appropriate channel can be used to overcome the physical barriers.5.Systematic BarriersSystematic barriers to communication may exist in structures and organisations where there are inefficient or inappropriate information systems and communication channels, or where there is a lack of understanding of the roles and responsibilities for communication. In such organisations, individuals may be unclear of their role in the communication process and therefore not know what is expected of them.6.Attitudinal BarriersAttitudinal barriers are behaviours or perceptions that prev ent people from communicating effectively. Attitudinal barriers to communication may result from personality conflicts, poor management, resistance to change or a lack of motivation. Effective receivers of messages should attempt to overcome their own attitudinal barriers to facilitate effective communication. Common Barriers to Effective Communication1.The use of jargon. Over-complicated, unfamiliar and/or technical terms. 2.Emotional barriers and taboos. Some people may find it difficult to express their emotions and some topics may be completely Ã¢â‚¬Ëœoff-limits' or taboo. 3.Lack of attention, interest, distractions, or irrelevance to the receiver. Barriers to 4.Differences in perception and viewpoint.Ã‚ 5.Physical disabilities such as hearing problems or speech difficulties. 6.Physical barriers to non-verbal communication. Not being able to see the non-verbal cues, gestures, posture and general body language can make communication less effective.7.Language differences and the difficulty in understanding unfamiliar accents. 8.Expectations and prejudices which may lead to false assumptions or stereotyping. People often hear what they expect to hear rather than what is actually said and jump to incorrect conclusions. 9.Cultural differences The norms of social interaction vary greatly in different cultures, as do the way in which emotions are expressed. For example, the concept of personal space varies between cultures and between different social settings.The Main Skills for Effective CommunicationFollowing are the main skills one should have to master to become an effective communicator. Although acquiring all these skills and mastering them to the same level seems to be challenging, knowing all these skills and slowly working on them will take you to the level you want to be in communication.1.Staying FocusedWhen you deal with a current crisis or an argument, relating something from the past is quite natural. When this happens, most of the times, the disc ussion goes out of topic and the situation can become quite complicated. Staying focused is one of the best skills not only for communicating under pressure, but for all types of communications ranging from lunch chitchats to board discussions. If you go out of focus, there is a high chance that the end result of the communication may not be effective.2.Listening CarefullyAlthough people think that they are listing when another person talks, actually they are spending time planning what to say next. This is what we actually do! Therefore, you need to make an extra effort in order to listen to what the other person says and then come up with what you want to say. If you are not sure what you've heard, repeat it and ask for their confirmation.3.Understanding Others' Point of ViewsIn most of the communications, we want ourselves heard and understood. We talk a lot on our point of view and try to get the buying of who are listening. Remember, others also do the same! If you want them to hear you, you need to hear them and understand their point of view too. If you can really see through their point of view, you can actually explain yours in a clear and applicable way.4.Empathy When CriticizingSometimes, we become really defensive when someone criticizes us. Since criticism has close ties with emotions, we can be easily erupted. But, in communication, it is really important to listen to the other person's pain and difficulties and respond with empathy. At the same time, try to extract the facts and the truth in what they say, it can be useful for you.5.Taking OwnershipTaking personal responsibility is strength. When it comes to effective communication, admitting what you did wrong is respected and required. Most of the times, there are many people, who share responsibility in a conflict. In such cases, admit what is yours. This behaviour shows maturity and sets an example. Your behaviour most probably will inspire others to take responsibility for their share.6.Com promise if NecessaryWe love to win arguments all the time, but how often have you felt empty inside after winning an argument? Sometimes, winning an argument does not make sense. You may win the argument but might lose the corporation of other people. Communication is not about winning, it's about getting things done. For the objective of getting things done, you may have to compromise in the process. If it is necessary, please do!7.Take a Time-Out if NecessarySometimes, you need to take a break in the middle of the discussion. If the communication is intensive, there can be ineffective communication pattern surfaced. Once you notice such patterns, you need to take a break and then continue. When you continue after the break, all the parties involved in the discussion will be able to constructively contribute for the discussion.8.Compete for Your ObjectiveAlthough there can be a lot of obstacles on your way, do not give up what you are fighting for. Surely you may have to compromise , but clearly stand for what you believe in. When it comes to communication, all the parties involved should satisfy with the outcome of it. Ask for Help Sometimes, you might have difficulties to communicate certain things to certain parties. This could be due to an issue related to respect or something else. In such cases, seek help from others. Your manager will be one of the best persons to help you with.ConclusionThus, effective communication helps us better understand a person or situation and enables us to resolve differences, build trust and respect, and create environments where creative ideas, problem solving, affection, and caring can flourish. As simple as communication seems, much of what we try to communicate to othersÃ¢â‚¬â€and what others try to communicate to usÃ¢â‚¬â€gets misunderstood, which can cause conflict and frustration in personal and professional relationships. By learning these effective communication skills, you can better connect with your spouse, kids , friends, and coworkers.

Monday, July 29, 2019

Complimentary and Alternative Therapies Essay Example | Topics and Well Written Essays - 1500 words

Complimentary and Alternative Therapies - Essay Example This hospital network was expanded, reworked and merged with the intention of providing a single District Hospital supporting local GP's and in turn being supported by teaching and specialist hospitals. These District Hospitals have 500 to 800 beds and operate at 90% capacity. (nhshistory.com). The availability of CAM in the organised NHS is very little. In fact CAM is hardly reimbursed under the NHS network. Most CAM services were provided by private practitioners - the majority were in the home counties and the Midlands; Northern Ireland, Wales, Scotland and East Anglia had the least. (Dixon et al 2003) Several studies and enquiries show that the use of CAM in the UK has been on the increase. But comparisons should be made with caution, because of the differences in the definition of the term. (House of Lords Report ch1) A telephonic random survey of 1204 persons conducted by the BBC in 1999, revealed that 20% of the respondents had used CAM in the preceding 12 months. Of these the favoured therapies in their order of importance were herbal remedies (34%), Aromatherapy (21%), Homeopathy (17%) and Acupressure/ Acupuncture (14%) (House of Lords Report ch1) A Report prepared by the Royal Pharmaceutical Society in 1999 found that retail sales of complementary medicine preparations came to 93m in 1998. (House of Lords Report ch 1) In Europe, both UK and Germany are countries, ... her European countries (Guillod, 1999)."(Dixon et al 2003) This is in contrast with France, Spain and Belgium, "where the medical profession has maintained its monopoly over medical practice and where the activities of non-medically qualified CAM practitioners are illegal." (Dixon et al 2003) In the US too, a telephonic survey indicated that from 1900 to 1997, there was a noticeable increase in the already existing use of CAM. Out-of-pocket expenditure (paid for by patients, and not reimbursed) on this was estimated at $27.0 billion in 1997. (House of Lords Report ch1) What are the reasons for people shifting to CAM The possible reasons for using CAM is the need for people to have control over their own health, a philosophical and spiritual orientation, and a belief in the mind-body connection. It was found (in the US) that people of higher educational status tended to CAM. (House of Lords Report ch 1) This could probably be that those who had access to literature on the subject, and had an enquiring mind would use this to a greater extent. Another reason could be that conventional medicine is reimbursed, and not CAM. Presuming that better educated people had higher incomes, this would explain why CAM was (is) favoured by higher income groups as opposed to the lower. Apart from this, sufferers from chronic health problems such as anxiety, back problems, urinary tract problems and chronic pain used CAM. From this it may be deduced that conventional medicine had not provided a complete 'cure' for these problems. Another reason cited for the increase d use of CAM is that it had become fashionable, and also due to the increasing interest in the paranormal (astrology and the like). More social mixing (immigrants from Asian and African countries) resulting in interest

Sunday, July 28, 2019

Telecommunications Industry Essay Example | Topics and Well Written Essays - 1250 words

Telecommunications Industry - Essay Example Popular link protocols for local area networks (LANs) appeared in the 1970s. AT&T was the first biggest telecommunications company. In 1913, AT&T committed to dispose its telegraph stock. The Telecommunication Act of 1996 changed the regulation and opened the market for competition. AT&T continued to act as the leader, establishing standards for others to follow. In 2000s, the telecommunication industry saw a lot of mergers and reorganizations. Bell Atlantic and GTE combined to form Verizon. Lucent Technologies hived off its enterprise solution group into a new company. Cisco, Nortel Networks, and DSL started making names in voice and data communications and the Internet business. The telecommunications industry is growing at a fast pace. New technology is bringing in new opportunities, and telecommunication companies are catching up fast. The convergence of the computer, Internet, and cellular phones, along with the increased access options through fiber optic, wireless, satellite, and DSL is leading to a continuously connected global community. Information exchange takes place with the push of a button, and the most remote locations are now accessible through the satellite or cellular. This high speed growth is creating new companies, which are further getting merged into the major telecom entities. Some of the large Some of the largest international telecommunications companies known for innovative technology and products are AT&T, British Telecom, Deutsche Telekom, NTT, SBC Communications, Verizon Communications, Vodafone, and WorldCom. Venture Capital and Start-up Financing Activities Venture Capital (VC) investment is when a third party takes equity in a company. A strong, self-sustaining, and vibrant VC industry is a critical factor to create an enterprise culture in which emerging entrepreneurs get encouragement to take risks and build successful businesses. Private sector funding is crucial to enable government policies. Venture capitalists have always backed the high potential telecommunications business. The top VCs, as listed in Forbes.com include Promod Haque (Norwest Venture Partners), Vinod Khosla and Tom Perkins (Kleiner Perkins Caufield & Byers), David Strohm (Greylock), Lawrence Sonsini (Wilson Sonsini Goodrich & Rosati), and Paul Chamberlain (Morgan Stanley). One of the most successful VC backed start up company would be Cisco Systems (Mayer and Kenney 2004). Industry Statistics The VC industry plays a major role in the U.S. economy. In 2007, USA saw a VC investment of $29.4 billion in 3,813 deals. The investment in telecommunication industry stood at $2.1 billion dollars from 290 deals, though it decreased from $2.6 billion (301 deals) in 2006. As against this, the Life Sciences sector (Biotechnology and Medical Device industries together) received a VC investment of $9.1 billion in 2007 (862 deals). Software investing was flat at $5.3 billion in 905 deals. Internet-specific companies got $4.6 billion from 748

Developing leadership and Global Recession Essay

Developing leadership and Global Recession - Essay Example However, countries which are wealthy were able to cope with recession to an extent. According to AusAID(2010)Ã¢â‚¬Å"ThoseÃ‚ with stronger economies and more financial resourcesÃ‚ were able to implement effective policy responses to support the economy and weathered the global recession relatively wellÃ¢â‚¬ . In combating a worldwide threat like global recession, an organization needs to make visible changes in their leadership styles and business strategies. The issue of global recession demands a leader to change his attitude in conducting business in order to be flexible and realistic. Global recession is a serious issue and threatens the financial structure of a company and its profitability. As per Sawan(2008) Ã¢â‚¬Å"A recession normally takes place when consumers lose confidence in the growth of the economy and spend lessÃ¢â‚¬ . In such a condition the objectives and aim of a business needs to be revised and reconsidered according to the demands of the situation. Implicatio n of Leadership on Global Recession a) Autocratic Leadership: This is a leadership style in which the whole decision making process of the business is vested with a single individual. Here the whole group members in an organization are monitored by the autocrat leader. In the event of global recession, the leaders should make effort to increase the confidence of share holders along with motivating staff to achieve maximum profit returns. An autocratic leader has more visionary skills and can implement strategies with less time and effort as consultation with other employees are not required. As an autonomous authority, he can analyze the prospects of the product market and make alternative choices to increase the demand for the product. As per Kiselev(2007)Ã¢â‚¬Å"An autocratic leader likes to make decisions himself. This leader relies on personal experience and input he has sought, not the voluntary contributions of othersÃ¢â‚¬ . This kind of leadership is not viable with global re cession concept as co-operation and co Ã¢â‚¬â€œ ordination wit all employees can solely achieve long term success for business. b) Democratic Leadership: A democratic leader is one who considers everyoneÃ¢â‚¬â„¢s opinion and solution on a specific problem before taking a decision. In this kind of leadership, the leader conducts meeting with group members and discuss the complexities of the business in the event of economical downturn. The conclusions are drawn considering the suggestion of all mangers and experts in the organization. During a recession period, most of the organization cut off employees in order to reduce cost, so a declarative leader must plan with organizational heads to retain experienced and skilled employees and disown employees who are less productive. According to Hansen(2011,pg.268)Ã¢â‚¬Å" Democratic style displays the leadership strength of the leader and usually generates respect from the team member c) Laissez Ã¢â‚¬â€œfaire Leadership: In laissez Ã¢â‚¬â€œ faire leadership, the decision making power is least vested with a particular individual. The decision making authority is distributed among various employees of the organization and they have strong hold on the business activity of an organization. In times of recession, it will be valuable if many employees have freedom to exercise their power to take action on relevant areas of an organization. In recession period, the organization has to take instant decisions to

Saturday, July 27, 2019

Restorative Justice and Young People. A professionals view Dissertation

Restorative Justice and Young People. A professionals view - Dissertation Example With the exclusion of any of these assumed notions or procedures, a RJ process may be potentially weakened, and its basic ideals in tension. Often in a RJ there may be a lack of rectitude or proportionality in the achieved results, however it must be borne in mind that the processes through which justice is achieved (RJ or otherwise) is often replete with incomplete endeavours. This is primarily owing to the theory that though justice cannot be achieved, one must strive tirelessly to achieve it. RJ is a process, in which from some perspectives justice cannot be achieved, yet it is worth striving for, to enable a better social output from the criminals. 1 Introduction 1.1 Background study The traditional mode a practiced in the criminal justice system is based on retributive justice, which is founded on the Ã¢â‚¬Å"system of institutionalized vengeanceÃ¢â‚¬ (Price, 2001, par. 1). ... The prosecutor represents the State, and not the victims who are seen as mere witnesses in the case. Thus, we find that the present criminal justice procedures are primarily offender-centric, and focus on guilt, sentencing prison terms (punishment), and protecting the offenderÃ¢â‚¬â„¢s rights. Thus, incarceration (or the threat of incarceration) is major process and achieving justice in the traditional method and appears as a deterrent, though empirical results have shown its failure in proving itself as an effective long-term deterrent effect (ibid). In the traditional justice system, it is assumed that to punish the criminals in a manner (through incarceration) that would disallow them going back into the normal society, which is a rare exception, as most criminals are released and allowed to re-enter the society. As they re-enter the other members of the society become dependent on them for not causing any further damages within the community. High percentages of reconviction of t he released criminals, thus, show that the traditional criminal justice system is lacking in some form (Sherman and Strang, 2007). The theory that harsher punishment helps to deter crime rates by creating an aura of fear, has been proven to be false for many criminals, for time and over (Sherman, 1993), thus, making it necessary for the governmental agencies and the experts to look for alternatives approaches, the most popular of which is restorative justice. Restorative justiceÃ‚ often referred to as "reparative justice" (Weitekamp, 1993) is a modern method within the criminalÃ‚ justiceÃ‚ system that tends to address the needs of the concerned parties, the victims (or the victimsÃ¢â‚¬â„¢ families) and the offenders. In this

Friday, July 26, 2019

Entrepreneurship Acunu Ltd Assignment Example | Topics and Well Written Essays - 1250 words

Entrepreneurship Acunu Ltd - Assignment Example Using the above approach the objectives of Acunu Ltd could be described as follows: a) the firm emphasizes the use of information as a strategic tool for supporting daily operations of firms in all industries; in fact it is the rapid, even on real-time, process of information/ data on which Acunu Ltd focuses in order to secure its competitiveness in the UK market; b) Acunu Ltd has developed a unique software programme, the Acunu Analytics, which is able to offer data analysis support of high quality using advanced features, as described in the organizational website; the promotion of this programme, as the basis of its services, is among the key objectives of Acunu Ltd; c) Acunu Analytics, the key programme of Acunu Ltd, addresses businesses in all sectors; there are no specific criteria set by the firm in regard to the provision of its services; this means that the above programme can be applied in a quite wide business area; the approach used by Acunu Analytics for communicating wi th its potential customers can be characterized as generalist approach (Kozami 2002), not being limited on the basis of specific terms. A successful mission statement needs to be broad so that it cannot easily become Ã¢â‚¬Ëœoutdated if the business changes its objectives/ prioritiesÃ¢â‚¬â„¢ (Lamb et al. 2008, p.35). Moreover, such mission statement would focus Ã¢â‚¬Ëœon the market that the firm is interested to attractÃ¢â‚¬â„¢ (Lamb et al. 2008, p.35); a description only of the goods/ services of a business would not constitute an effective mission statement. In Acunu Ltd there is no a clear description of the mission statement; after reviewing the organizational website the following mission statement would result: the firm aims to help businesses to secure their growth by using their data more wisely. As a concept, business vision is usually related to the identification of Ã¢â‚¬Ëœa unique path for the businessÃ¢â‚¬â„¢ (Wenger 2007, p.19), i.e. a path that would make the business to secure its competitiveness.Ã‚ Ã‚

Thursday, July 25, 2019

Scanning Electron Microscope Essay Example | Topics and Well Written Essays - 1500 words

Scanning Electron Microscope - Essay Example Areas that range from a width of one centimetre to as minute as five microns can be seen in scanning mode using techniques in scanning electron microscopy. The magnification ranges from 20X to 30,000X with spatial resolution of fifty to one hundred nanometres. The SEM also has the capability of analysing specific locations found on the sample, with this approach being particularly useful in semi-quantitative and qualitative determination of crystal orientations, crystalline structure, and chemical compositions. A scanning electron microscope images samples via scanning them with electron beams with the sample in a raster scan pattern (Reimer, 2008 p 97). The electrons released by the SEM interact with sample atoms and produce signals that consist of information revealing the composition and topography, as well as electrical conductivity. In its functioning, accelerated electrons carry specific amounts of kinetic energy which is dissipated in form of various signals derived from inter actions between the sample and the electrons (Reimer, 2008 p97). This occurs when the electrons incident on the sample are decelerated on contact with the sample. The received signals could be in form of secondary electrons, heat, visible light, photons, and diffracted backscattered electrons. Backscattered electrons and secondary electrons are usually utilized for sample imaging, with secondary electrons also used for showing the topography and morphology of the sample with backscattered electrons are used for contrast illustration of multiphase sample composition. X-rays are produced by through inelastic collisions of electrons incident on the sample and the electrons present in the sample atomÃ¢â‚¬â„¢s discrete shells. During these electrons return to their lower energies, they give out fixed wavelength X-rays. Each element in the mineral being investigated produces X-rays which are characteristic to it when excited by the beam of electrons. This process is non-destructive as the se X-rays do not cause any change in volume of the sample when they are lost. Thus, the same material can be investigated continuously. A scanning electron microscope has the following essential components (Reimer, 2008 p90): Source of electrons Electron lenses Stage for the sample Sensors for detecting all signals required Devices for data output and display Power supply, cooling system, vacuum system, electric and magnetic field free room, and a vibration free floor SEMs will always possess one detector usually for detection of secondary electrons, with most having more detectors. The accommodated detectors critically determine the instrumentÃ¢â‚¬â„¢s specific capabilities. Scanning electron microscopes are normally used for the generation of high-resolution images of various samples and their chemical spatial variations (Goldstein, 2009 p63). They aid in the acquisition of elemental maps or EDS assisted spot chemical analysis and phase discrimination using the sample atomsÃ¢â‚¬â„ ¢ mean atomic number. They also give the compositional maps which they base on trace element differences. The scanning electron microscope is also used for the identification of phases with basis on crystalline structure and/or qualitative chemical analysis (Goldstein, 2009 p63). Specific measurement of extra small features which could be to fifty nanometres in size can also be done using scanning electron

Wednesday, July 24, 2019

Mommy Movie Review Example | Topics and Well Written Essays - 500 words

Mommy - Movie Review Example It seemed to me very bright and significant as it showed crucial points and change of roles that took place several times, making both the mother and the son victims Ã¢â‚¬â€œ and then aggressors. But when I saw this scene when Diane recalls all the sweet and sad memories, I found it even more powerful. It touched really deep feelings. This scene takes place after the sweet time they had together. It was very rare as they had merely bad times and quarrels, problems with bad behavior and its consequences. This following scene adds even more Ã¢â‚¬Å"bitternessÃ¢â‚¬ Ã¢â‚¬â€œ because Diane realizes she has to give her son away as he needs help. All this happens after Steve cut his veins right in the supermarket. She just cannot manage to deal with it. The sequence is a kind of catharsis of the film. It seems very sweet Ã¢â‚¬â€œ and exactly this makes it really tragic. Diane dreamt of life success and happiness for her son Ã¢â‚¬â€œ though she realizes the way she sees it is impossible. She sees him as a glad graduate, and then she dreams he is in love with a wonderful girl, whom he will marry and all they will live happily ever after. It is very tender when Diane recalls her son as a small baby on her hands. All the scenes are filled with words from her memories Ã¢â‚¬â€œ words by Steve, Kyla and herself. Crucial is the moment of change of the appearance of the son. He stands after the rain and at the moment he is shouting he is free, we see he is another person, who just looks like real Steve. Here we see the sad truth that Diane really would like to have another son. She realizes her dreams will not come true. This scene is a kind of sincere revealing them and saying farewell to this future they wouldnÃ¢â‚¬â„¢t have had anyway. The character Kyla is very important Ã¢â‚¬â€œ as it is opposite to DianeÃ¢â‚¬â„¢s image. She is kind and nice mother, humble and caring. She also influenced on Steve significantly. In the end of the film when she has to leave due to her husbandÃ¢â‚¬â„¢s

Tuesday, July 23, 2019

Summary what you have learned from the lectures Essay

Summary what you have learned from the lectures - Essay Example For employees, good job performance is more about utilizing functions that encourage the contributions of workers, thus making them feel motivated to work harder on the companyÃ¢â‚¬â„¢s behalf. Organizations can take advantage of rewards and pay hikes to inspire workers to do their best. Moreover, good leaders are also needed to find ways of communicating appreciation effectively to the workforce. Where organizations are concerned, good leaders will encourage the creation of a corporate culture that supports the realization of organizational objectives. Bad leadership will undermine the corporate culture and enable workers to develop unconstructive attitudes towards their responsibilities and the company in general. Bad leaders are also unable to communicate clearly with their employees. For workers, good leadership is more tied to the general treatment of employees. Good leaders are aggressive and firm while also being cooperative with their personnel. This will allow for them to be able to remain faithful to attaining organizational objectives while also giving room for workers to perform their different tasks in the ways that they deem fit. Good leaders also base promotions on principled workers and do not favor some over others. Organizations with good leaders will have a good corporate culture, a high morale, and be able to enjoy a sustainable long-term success. Creating an organizational culture that is supported by intrinsically motivated workers is critical to the success of every business. For most employees, motivation is an indication of the creativity and commitment that the workforce bears towards organizational functions. Employee motivation and job satisfaction are two connected aspects that contribute to the realization of company objectives. Moreover, most employees tend to compare their existing work conditions with their desired conditions to establish the levels of their satisfaction. While companies cannot meet all the goals of their workfo rce, it is important to identify the underlying factors that are associated with employee motivation in their particular business and learn how to employ them. This will inspire organizational commitment from any companyÃ¢â‚¬â„¢s workers. Organizational commitment involves a workerÃ¢â‚¬â„¢s feeling of responsibility towards helping a company to achieve its goals. Organizational commitment deals with the emotional reactions of employees towards their responsibilities. To inspire organizational commitment, it is vital for a good corporate culture that makes workers feel like they belong to a second family to be developed. This will then spur the involvement of workers on an individual basis. Organizational commitment will not only improve production thereby improving profits, but will also result in lesser instances of absenteeism. Management structures can also be used to generate cooperation between workers, which then results in organizational commitment (Robbins, 509). While it is common for people to claim that workers prefer management structures rather than hierarchical structures in organizations, this is not always true. Organizations today have to strike a balance between bureaucratic models and flat organizational structures. People often imagine that equality among different ranks of workers is a natural state that need not be managed. However, this is not true. It is often difficult, particularly in organizations that embrace Ã¢â‚¬Ëœ

Monday, July 22, 2019

Ethical dilemmas Essay Example for Free

Ethical dilemmas Essay Ethical dilemmas in the society have posted a major challenge to humanity since historical times. This has been contributed by the threats and immediate uncertainty that acts and reacts to kill the will and desire to do that which is good. Ethical dilemmas comprises of direct wrong acts in the society even when the correct acts are clear. However, the good actions are mostly never committed as they require dire commitment and are often interpreted in the wrong mode by the immediate peers and/ or work mates (Cyndi, 2008). In colleges, students are faced with major challenges related to their peers and the administration too. Ethics dictate that the students should not cheat in the exam rooms. Again, students are not supposed to steal others properties or sneak out of the school compound. The ethical thing to do in such a situation is reporting the case to the administration for disciplinary actions against the culprits. However, students do not report and remain silent in majority of the cases and therefore encourage repetition of the same acts. It is usually very hard to gather evidence since cases like those of cheating cannot have exhibits. Besides, there are long procedures to follow in filing such cases and therefore it appears as a waste of time by the students. Finally, it appears as a sabotage and betrayal of ones peers and therefore one risks being segregated. Therefore, majority of the students though willing never acts ethically as they are torn between acting correctly or maintaining the demands of the immediate associations (James Dean, 2008). Lawyers on the other hand are trusted with ensuring that the most ethical discourses are followed in the justice system. However, rarely does it happen as they defend their clients even when they are aware that he/she is on the wrong side. As a professional lawyer, bringing charges against another lawyer is hard even after clearly knowing that he/she has been on the wrong side (Scott Ronald, 2008). This is because it demands involvement in terms of time and vast resources to effectively defend the case. Besides, one keeps off as the peer dislike people who go against one their ideologies in the societies. Like the students case, one may be left alone and therefore unable to operate in the profession which requires strong cooperation. As indicated earlier, lawyers know how to cover what is bad with good and lots of evidence may be required to win particular cases against them. Lawyers Johnnie Cochran and F. Lee Bailey defended O J. Simpson in his murder case with little challenges from other lawyers of their firms even understanding their client had committed the crime (Cyndi, 2008). Besides, accountants have also been strongly involved in unethical deeds where they inflate or deflate the books of accounts in solidarity with their partners to ensure that they make a company or project fail in favor of another one. In such cases, though there is enough evidence to launch major complains, the rewards are generally hefty and the members commit never to reveal it and exposing the deal would lead to threats by other members. This has been highly unethical as it may lead to loss of jobs and investments for innocent people (James Dean 2008). An honor system application and use in the society has had many advantages to the immediate users and the society at large. It is cost effective as it is run by trust and enhancing efficiency is easy as it emanates from the individuals goodwill. For instance buses and trains can operate easily without waiting for routine tickets checking. Besides, it brings the groups together and promotes the spirit of team work in an organization or institutions thereby raising the efficiency of immediate operations. However, in the society where there is great tendency to do the wrong things than the correct one major businesses are bound to fail due to solidarity of the employees and staff. As a result, it promotes laziness and bad behavior as the employees act in solidarity to cover up their colleagues on the wrong sides in the organization or institutions (Scott Ronald, 2008). This system breeds the major dilemmas and acts to kill the good people in the society by pushing them into the major peer cocoons. Conclusion. Ethical dilemmas have posted some of the major threats in the society to humanity and the production systems. They have far reaching impacts to the society especially if they are amongst the peers in institutions and other management units. To add to that, these dilemmas operates at all levels from school to high professionals and administration management realms therefore posing major risks to the whole society. To address the situation, institutions require embarking on strong campaigns to fight the unethical behaviors in the society. Cooperation and communication based on mutual trust and low coercion in organizations and schools should be established. Besides, the leaders should act as the major role models for all the people in their organizations or institutions. Reference list. Cyndi, B. (2008). Criminal Justice Ethics: Theory and Practice. New York: Sage Publishers. James, L. Dean, B. (2008). Decision-making Near the End-of-life: Recent Developments and Future Directions. New York: CRC Press. Scott, A. Ronald, R. (2008). Executive Ethics: Ethical Dilemmas and Challenges for the C- Suite. New Jersey: IAP.

Alcoholism and Smoking Essay Example for Free

Alcoholism and Smoking Essay Looking at the health hazards, including lung cancer, impotency, asthma and heart disease, which smoking can cause, banning it in public places is long time due. However, this is just one of the viewpoints. Most smokers and many restaurant owners will sing an altogether different tune with regards to banning smoking in public places. So, lets get to the bottom of this debate by looking at its pros and cons. Arguments for Lets start with the advantages of banning smoking in public places. The number one being that it will not only help in saving smokers from various kinds of health conditions and diseases, but will also is beneficial for passive smokers. Whether the smoker is using public transport or is in a restaurant, the people around him are bound to inhale the smoke coming out of his cigarette, thus making them prone to all the diseases an active smoker gets. Thus, if smoking is banned, spread of these diseases can be checked. Another argument is that it will put pressure on the smoker to quit. Since, he will be unable to smoke in public places; he will learn how to live without smoking a cigarette for long hours. Moreover, when a smoker does not see anybody around him smoking or smelling of cigarette, it might reduce his urge to smoke too. Thus, one of its major advantages is that it forces people to quit smoking. One of the smokings in public places facts is that it influences non-smokers to take up smoking, especially adolescents. Since teens are in an impressionable age, when they see people around them smoking, they get instigated to try it and then it becomes a habit, increasing the incidence of teen smoking. Moreover, asthma and ear infections are commonly seen in children who live around smokers, so if it is banned in public places, these places will become safe for children and teens, health-wise. Looking from the economic point of view, since smoking is a major contributing factor to many diseases, it leads to absenteeism from work. Moreover, employees smoke tend to take breaks now and then to smoke, thus lowering the number of hours they put in their work. So, if employers want to increase work productivity and want to make sure that their employees remain healthy, they should ban and stop smoking in and around office premises. If you see from the environment point of view, yes it should be. Smoking cigarettes adds to the air pollution, so if its banned, it will help in saving the environment from further deterioration. Arguments against Smoking is a personal choice of an individual. If the government forces people to quit smoking, it is encroaching on individual freedom. Secondly, banning smoking is actually a financial loss for the government as it collects a lot of revenue through the taxes on cigarette sales. Another argument is that it is human tendency to do exactly those things which are forbidden. So, if smoking is banned in public places, adults and teens are more likely to smoke and find their own means to evade this law to continue with the habit. From the economic point of view, restaurant, pub and cafe owners will not be able to cater to everyone. This will reduce their sales, thus causing them losses. Places where smoking is banned might see a reduction in tourist arrivals as well. Lastly, when smokers who are habitual and addicted, may experience smoking withdrawal symptoms such as irritability, anger, etc, if they cannot smoke immediately. Thus, in this condition and under stress, they might pose a problem to others. In spite of the above arguments against the ban, looking at the harmful effects of smoking, it would be better if it is. However, for such a ban to be useful, the key lies in implementing it effectively. Alcoholism Alcohol and drugs have been for many years been abused by many people Alcohol is a depressant that slows the function of the central nervous system. It blocks some of the messages trying to get into the brain which consequently alters a personÃ¢â‚¬â„¢s perceptions and emotions. People that I have known overuse alcohol have undergone intoxication. Intoxication makes one to be aggressive and angry. Due to this many alcohol users have ended in prison. Alcoholism can be divided into three main stages namely Early stage of alcoholism Here a person depends on alcohol to affect their mood. Most people at this level drink for relief from problems. Most people experience gradual increase in tolerance thus increasing the quantity . The body loses its ability to deal with high alcohol levels and as a result it leads to deteriorating body functions Middle alcoholism stage The need and desire to drink becomes more intense. Their tolerance decreases because of intoxications. A few individuals recognize that there is a drinking problem but they are unable to stop. This stage is characterized by hangovers, blackouts and stomach problems End stage Alcoholism The alcoholic at this stage has become obsessed with drinking to the extent of excluding all other activities. The mental and physical health of the alcoholic is deteriorating due to the damage of most body organs. The alcoholic will consequently suffer from malnutrition and if the alcoholic continues to drink alcohol will cause the death of the alcoholic in one way or another. These range from suicide, accidents and damage of body organs etc. Death is the final stage of alcoholisms (Marlatt Donovan 2005) I have actually noted through observation that there are adverse effects of drinking alcohol. Most people who are alcoholic experience bad health effects, such as burnt hips. Too much alcohol within a short period of time may cause alcohol poisoning which is characterized by violent vomiting, extreme sleepiness unconsciousness, difficulty breathing, low blood sugar and even death. Alcohol users especially the young people are venerable to risks such as unsafe, unprotected sex resulting to pregnancies and sexually transmitted diseases such as the deadly AIDS those results to the end of lives. Alcohol can make you react in some terrible ways. You do and say things under the influence of alcohol and cant even remember, and thats pretty sad.

Sunday, July 21, 2019

Analysis Of Malaysia As A Tourist Destination Tourism Essay

Analysis Of Malaysia As A Tourist Destination Tourism Essay How a country is perceived, both domestically and from abroad, from the quality of its goods and services, to the attractiveness of its culture and its tourism and investment opportunities, to its politics, economic policies and foreign policy, can be shaped under a brand. In this section, we will focus on tourism, its impact on nation branding, its effect on GDP and the benefits of tourism branding. In the latter part of this section, we are going to analyse the tourism industries of India and Malaysia, their successful tourism campaigns, and further scope of improvement in the respective areas. We will also try to enumerate what are the major constituents of a tourism industry in any country and their relative importance, in the two countries taken as our focus areas. The early history of tourism tells us that people travelled from one place to another mainly because of food or shelter. But in due course of time, large scale mobility of people was caused by the natural elements of human pressure, livelihood or a better standard of living. In the words of UNESCO, tourism is a traditional instrument, which enables culture to be rehabilitated and made known to the rest of the world. Tourism has become a popular leisure activity. International tourism activities have grown by leaps and bounds in the past years. Ã‚ With the dismantling of national boundaries, the tourism scenario is changing. There is a steady growth in the number of tourist arrivals and more satisfactorily the average spending of foreign tourist has gone up. Tourism is vital for many countries such as Egypt, Thailand, Malaysia and Maldives and last but not the least, India. The associated goods and service industries in these countries have sprouted to aid the tourism industry. These include transportation services, hospitality services such as accommodations including hotels and resorts, and entertainment venues like amusement parks, shopping malls and casinos etc. It is universally accepted that government promotion of tourism is a good idea that brings excellent return on investments. It generates jobs like no other, and its development also leads to development of infrastructure, education and related industries. However, promoting tourism successfully requires setting a context that will allow the tourists to appreciate what is on offer. THAT context is the brand or the overall image of a country. If a country is widely viewed as secure, modern, clean and efficient, chances of getting tourists to frequent attractive destinations are good. If a nation is known for its unique features whether they be cultural, manmade or natural, there will a positive curiosity towards them encouraging tourists to discover first hand something new. On the other hand, if a country is known for civil war, crime and corruption, inadequate infrastructure or unfriendly population, inviting tourists to your country is a mammoth task. They either require pretence of not existing, or there will be a lot of convincing to be done that it doesnt impact the travel experience in any adverse manner. Tourist choice behaviour is one of the most needed studies by today. Tourists take into account the various factors in terms of facilities, local attractions etc, before choosing their destination. Local attractions, accessibility, facilities are some of the factors that generate tourist flow to a particular location. Absence of any of these facilities may deter the tourists from travelling. Hence, tourism has to be seen in totality and as comprising of its constituents mainly attraction, hospitality and the transport facilities in the country. We are going to look at each of them in the following pages. The model that this section follows is as under: Attractions AÃ‚ tourist attractionÃ‚ is a place of interest whereÃ‚ touristsÃ‚ visit, typically for its inherent or exhibited cultural value, historical significance, natural or built beauty, or amusement opportunities. Attractions are the major factors, which ensure the flow of domestic or international tourists to a specific place. Some examples include historical places,Ã‚ monuments,Ã‚ zoos,Ã‚ aquaria,Ã‚ museumsÃ‚ andÃ‚ art galleries,Ã‚ botanical gardens, buildings and structures (e.g.,Ã‚ castles,Ã‚ libraries, formerÃ‚ prisons,Ã‚ skyscrapers,Ã‚ bridges), nationalÃ‚ parksÃ‚ andÃ‚ forests, theme parksÃ‚ andÃ‚ carnivals,Ã‚ living history museums,Ã‚ ethnic enclaveÃ‚ communities,Ã‚ historic trainsÃ‚ and cultural events. The history of attractions has often been inextricably linked with the development of travel industry in any country. It can be assumed generally that older attractions (either manmade or natural) were not designed to appeal to travellers. Some of the best examples include the Tajmahal, Niagara Falls and the Pyramids. Most modern tourist attractions on the other hand, have been purpose-built for visitors, like theme parks or casinos. However, in the Asian context, this may differ as the attractions are generally perceived as more elaborate culture and history. The definition of attractions has been changing over time; and a few broad classifications of tourist attractions can be as follows: Natural Man-Made Outdoor Indoor Heritage Based Purpose Built for tourism Special Global Events Local Festivals/Events Drawing Power (high) Drawing power (low) The growth of small local attractions has also been manifold due to an increase in the number of independent off-beat travellers. Interest in exotic destinations and wildlife has led to the development and upkeep of modern zoos and safari parks. The continuing trend of increased leisure time, greater mobility and more disposable income has led to a boom in the attractions sector. Parallel attractions like theme parks have also emerged, and a number of shopping centres and waterfronts have become tourist attractions in their own right. Culture and Tourism Culture is a human construct, existing in representations and understanding by the people. Culture defines a society in a way which makes it different from the next. Contemporary societies are not isolated, insular entities. There is a constant exchange of ideas, beliefs and faiths; travel and tourism undoubtedly play a significant role in this. Culture and creative industries are being increasingly used to promote destinations and enhance their competitiveness and attractiveness. Many locations are now developing their tangible and intangible cultural assets as a means of developing comparative advantages in an increasingly competitive tourism marketplace. People, when they visit a country or a destination or a city, are always keen to visit the sites that are important, the places of distinction, the question is always what is there to see, what is there to experience and the destinations provide further encouragement through the printed material, the information, the brochures that they provide to visitors. There are also wider benefits of developing relationship between culture and tourism such as enhanced image and support for the cultural sector. Culture creates distinctiveness in a crowded global market. Local communities are beginning to come together to develop cultural products for tourism rather than competing directly with one another. New policies are likely to feature new structures and projects involving public-private partnership and bringing together a wider range of stakeholders to use culture not only to make destinations attractive for visitors, but also to promote regions as destinations to live, work and invest in. Local communities are not only hosts; they define the sense of the place, providing cultural experience for tourists. Culture in all its forms is likely to figure strongly in the tourism product and promotion of most regions, even those which have traditionally relied on their natural assets, such as sun and beach or mountains, for their attractiveness. Destinations are also trying to increase their comparative advantage by adding to their stock of cultural attractions. They are also trying to develop their intangible culture and creativity. Culture creates authenticity and distinctiveness in the global tourism market. In this regard, tourism experiences that can connect people and visitors to local cultures are very important. In many cases, destinations are also linked to specific cultural events (e.g. connected to famous places, people or historical events) which can also play a catalyst role in this development. The Cultural Heritage of India is a vibrant mosaic of lively and magnificent colours. Indian Culture encompasses a unique blend of food, fashion, festivals, dance and music that spellbound the four corners of the world in its euphoric nature.Ã‚ India is a popular destination and boasts a cultural heritage that is worth exploring. As a tourist one has many choices to explore from cuisine to dances to music. All diverse in nature encompass to form the culture of India. Very few countries in the world have such an ancient and diverse culture as Indias. Dating back to over 5000 years old civilization, Indias culture has been enriched by successive waves of migration which were absorbed into the Indian way of life. The Indian culture comprises of Indian music, Indian Dance, Indian cuisines, costumes and Indian Festivals.Ã‚ Internet has also become a universal tool which offers the possibility to tourists to package destinations and events with accommodation and travel. Architecture and Tourism Because tourism is such an enormous industry, which involves monuments, museums, and other special purpose buildings, it is not a phenomenon that can be controlled. It always stands within the cultural and political conditions of the environment, and the tastes and habits of tourists thronging a place. Everything from historical monuments to exotic holiday destinations has been redesigned and packaged for mass consumption. As a result, the histories of specific sites have been re-conceptualized. Some have been preserved and celebrated, while others have been left to decay. Monuments like the Tajmahal or the Cellular Jail were not built for tourist purposes; however they have been converted into one now. A more contemporary example of construction for attraction, and certainly one that is totally synonymous with its location is the Eiffel Tower in Paris. The association is incredibly strong and more amazing given the fact that Eiffels structure to celebrate the Worlds Expo was designed for disassembly and should have come down in 1909 after just 20 years. Possibly the biggest construction sites of all are to be found today in the Middle East which has made huge strides to develop other sources of wealth including tourism, by constructing hotels and islands. Dubai has made the biggest splash, with the Burj Al Arab embedding deep in everybodys psyche. One of the best architectural tourism spots in the world is China. Chinese architecture ranging from the various dynasties that ruled it has undergone a great evolution. People recognize Chinese architecture fromÃ‚ The Great Wall of ChinaÃ‚ and the beautiful pagodas. But there is more to Chinese architecture than that. People who are interested inÃ‚ architectureÃ‚ will find China to be a virtual unexplored region which has some of the best monuments and buildings. Ã‚ ChinaÃ‚ is a country of architectural marvels both ancient and modern and it is one of the best tourist destinations for people who love architecture. Ã‚ Some notable Chinese architecture that are a must see are Terra Cotta Warriors in the Mausoleum of Qin Shi Huang in Xian, the Hanging Temple, Forbidden City etc. In Budapest, an eastern European country, architectural tourism has been promoted very well. Monasteries, churches, caves, Basilica etc are some well known attractions which pulls throngs of tourists here annually. History and Tourism Tourism is a powerful economic development tool. Tourism creates jobs, provides new business opportunities and strengthens local economies. When heritage and history is paid attention to and used to our advantage, it also helps to protect a nations natural and cultural treasures and improve the quality of life for residents and visitors alike. In the past, the tourism industry saw its primary role as marketing ready products to travellers, such as package tours to Mumbai. But countries are now looking for new ways to attract travellers, and today culture and history are more likely to overlap than any other domains. A concrete example is India, which with its potpourri of different religions and faiths, is a centre for people from countries following similar faith. Tourists from countries like Thailand, Indonesia or Burma (which follow Buddhism as well) desirous of visiting Bodhgaya are attracted to the history and heritage of the country. This can be exploited to promote history and heritage tourism making India a lucrative destination for people sharing the same faith. Also an example is the International Kite Festival held in Gujarat every year, which is slowly turning into a big crowd puller year after year. Cashing in on the history of a place and promoting heritage tourism refers to travelling to experience the places and activities that authentically represent the stories and people of the past and the present. Food and Tourism Food is something an increasing number of us remember from our travels. Like never before, holiday makers are choosing where they go by what they can put in their stomachs. Food is a manifestation of a destinations culture which can be invaluable for giving travellers a hands-on experience. You can open a different door with every meal. The last few years has seen an incredible shift in the way holidays are created and marketed, and that is because people demand authentic experiences. Eating traditional dishes is considered very important on a holiday. People also willingly miss meals in their hotel or resort to try out local restaurants. Tourists are becoming more experimental as well as sophisticated in what they eat during a vacation. Supermarkets have also played a major role in making foreign foods more available. Food festivals are another crowd puller. Singapore hosts an annual food festival each July celebrating a different aspect of its culture. The colourful opening of theÃ‚ West Bengal TourismÃ‚ andÃ‚ Food FestivalÃ‚ is a reflection of the states positive efforts to boost the tourism sector.Ã‚ Indian cuisine ranges from the simple and bland to the lavish and complexly pungent. Each region has its specialty cuisine, though some dishes are available throughout the country. All the states have their own signature dishes which are world famous and tempt the tourists to visit those states, for having an authentic experience. Indian sweets and various varieties of tea, especially Assam Tea, boost tourism in India. The cooking styles and flavours of every region of India is unique and differs from each other. While Kashmir is famous for its 24-course banquet- the Wazwan; coastal Goa, Kerala and Bengal specialize in fish, seafood and coconut-based dishes. Gujarat and Tamil Nadu are the best states to taste vegetarian specialties. Bengal, Bikaner and Delhi are particularly famous for sweets. Food tourism includes all unique and memorable food experiences, not just four star or critically acclaimed restaurants. Price is not necessarily indicative of quality. According to industry research, true food tourists are perfectly happy at a roadside cafÃƒ © in the middle of nowhere, as long as there is something memorable about their visit. Transport Relevance Though transportation as a topic can be discussed independently, tourism cannot thrive without travel. Transportation is an integral part of the tourism industry. It has been largely due to the improvements in mobility that tourism has expanded to such a stage. Transportation links various cities and countries in some cases. Tourism is all about travel, and the role of transportation in its operation cannot be overemphasized. Accessibility and tourism activities have broken barriers and opened formerly off-the-beaten-track areas to visitors through aggressive marketing of some far-off paradise with the availability of transport. It is, more often than not, seen as only that part of tourism which is in charge of bringing the tourists to their destinations; provide a means of getting around the place and leaving it once the stipulated duration is over. In fact, the transportation system of a tourist destination has a huge impact on the tourism experience which explains how people travel and why they choose different forms of holidays and destinations. Access to tourism sites relies heavily upon the state of infrastructure, and the efficiency of the public transport system. Tourists arriving at international cities need mobility and few decide (or can afford) to hire privateÃ‚ transport. Because of this, the publicÃ‚ transportÃ‚ system is an essential service for this population, especially in cities large enough to need bus, metro and train systems. However, in congested cities with weak publicÃ‚ transportÃ‚ networks, the influx of tourists exerts additional demand pressure on theÃ‚ transportÃ‚ system. Modes Available There are five modes of transportation, based on the physical characteristics of the service offered and the right of way over which a transportation carrier operates. These are air, highway, rail and water, arranged in decreasing order of speed. All modes of transportation are regulated in some manner, be it economic or non-economic. Economic regulation has been reduced in a number of transportation markets in recent years, beginning with domestic airline deregulation in the United States in the late 1970s. Since then, many other countries have deregulated their national transportation systems to some degree, including air, highway and rail. Internationally, economic regulation has been reduced in some markets, with the European Union being a prime example of including not only air but other modes as well.Ã‚ Passenger transportation plays a critical role in determining the success or failure of nearly every segment of tourism. Without a reliable and economic form of passenger transportation to, from and within a destination, enticing tourists to visit that destination may be very difficult. Island economies like Hawaii, Andaman Islands or Malaysia are almost fully dependent on air transport access. Off-beat destinations The transportation carrier may also become a destination in its own right, such as a few cruise liners in areas like Singapore, Malaysia, Caribbean and the Mexican Riviera. Other forms of transportation serving as destinations include Palace on Wheels, The Orient Express etc. For about the past four years, the travel industry in Asia and the Pacific has been undergoing a dynamic change, and the growth of low cost carriers has been cited as the single most important factor currently shaping the regions airline industry. Thus at the same time, tourism has also had a major impact on transport modes and networks through its ability to supply additional motivations for leisure and business travel. Due to the intensity of worldwide competition and product parity, positioning strategies will become a strategic weapon for tourism destinations. Tourist destinations, for example resorts which can be fairly similar, can succeed in developing strong and differentiated brands through excellent access to transportation facilities. Transport policies and decisions of governments can play a big role in the destinations available to tourists. If the public sector does not cope with the demand in terms of transport infrastructures, tourism industry might not develop in those regions. Hospitality HospitalityÃ‚ is the relationship between guest and host, or the act or practice of being hospitable. Specifically, this includes the reception and entertainment of guests, visitors, or strangers,Ã‚ resorts, membership clubs, conventions, attractions, special events, and other services for travellers andÃ‚ tourists. Hospitality is about compensating/equalizing a stranger to the host, making him feel protected and taken care of, and at the end of his hosting, guiding him to his next destination. Cultures and subcultures vary in the extent to which one is expected to show hospitality to strangers, as opposed to personal friends or members of onesÃ‚ in-group. The tourism industry has several components food, accommodation, place of attractions, transportation etc. All these components are related to hospitality. Hospitality and tourism experiences have important emotional dimensions that traditional marketing tend to underplay. By understanding the hospitality-based transaction between guests and hosts, marketers and commercial operators can deliver customers experiences through which to build customer loyalty and a robust business better able to withstand. The guest and host relationship has a long tradition, pre-dating modern hospitality and tourism businesses by thousands of years and universally evident across all societies. Hospitality creates an impression of hosting and hospitableness, which prioritizes guest experiences. The Indian civilization is one of the oldest on earth, and like every culture has its own favourite stories including some on hospitality. That of a simpleton readily sharing his meagre morsels with an uninvited guest, only to discover that the guest is a God in disguise, who rewards his generosity with abundance. That of a woman who lovingly cooks up all theÃ‚ Khichdi she can afford, for everyone who is hungry till one day when she runs out of food for the last hungry person to whom she offers her own share, and is rewarded by the god in disguise with a never ending pot of Khichdi. Most Indian adults having grown up listening to these stories as children believe in the philosophy of Atithi Devo Bhava, meaning the guest is God. From this stems the Indian approach of graciousness towards guests at home, and in all social situations. Benefits of Tourism Branding While many regard branding as simply creating a new look and tagline, if done correctly, a genuine brand management strategy should positively influence all aspects of a nation. The reputation of the country we live in, work and study matters. An attractive and distinctive identity makes it easier for a city (and its citizens) to be preferred in any competitive setting because the place is seen to have qualities that resonate positively with key audiences and can enhance the well-being of its citizens. We can retain different campaigns for a country. They can include exports, education, foreign trade etc. All these should contribute to a clear identity of a nation. It is the tourism promotion in whatever form (advertising, PR, websites etc) that will have the biggest impact on the attitudes to a nation. Tourism is the acceptable public face of a national brand. Clarke (2000) has identified six benefits of branding related to tourism destination products (TDPs): As tourism is typically high involvement, branding helps to reduce the choice; Branding helps in reducing the impact of intangibility; Branding conveys consistency across multiple outlets and through time; Branding can reduce the risk factor attached to decision making about holidays; Branding facilitates precise segmentation; Branding helps to provide a focus for the integration of producer effort, helping people to work towards the same outcome. Impact on GDP Focussing exclusively on India in this section the tourism industry has contributed enormously in the flourishing graph of Indias economy by attracting a huge number of both foreign and domestic tourists travelling for both leisure and business purposes. As per the Travel and Tourism Competitiveness Report 2009 by the World Economic Forum, India is ranked 11th in the Asia Pacific region and 62nd overall, moving up three places on the list of the worlds attractive destinations. It is ranked the 14th best tourist destination for its natural resources and 24th for its cultural resources, with many World Heritage sites, both natural and cultural, rich fauna, and strong creative industries in the country. India also bagged 37th rank for its air transport network. The India travel and tourism industry ranked 5th in the long-term (10-year) growth and is expected to be the second largest employer in the world by 2019. The hotel and tourism industrys contribution to the Indian economy by way of foreign direct investments (FDI) inflows were pegged at US$ 2.1 billion from April 2000 to March 2010, according to the Department of Industrial Policy and Promotion (DIPP). According to the Travel Tourism Competitiveness Report 2009 brought out by the World Economic Forum, the contribution of travel and tourism to gross domestic product (GDP) is expected to be at US$ 187.3 billion by 2019. The report also states that real GDP growth for travel and tourism economy is expected to achieve an average of 7.7 per cent per annum over the next 10 years. Export earnings from international visitors and tourism goods are expected to generate US$ 51.4 billion (nominal terms) by 2019. Furthermore, the sector which accounted for 6.4 per cent of total employment in 2009 is estimated to rise to 7.2 per cent of total employment by 2019. Deeming the growing rate of the tourists arrival in the country, the Indian tourism industry designed a wide spectrum of holiday packages and cheaper airfares to attract more tourists. The booming success of Indian tourism industry has led to a drastic change in the hospitality department as well. The increase in the ratio of tourists resulted in the increase of room rates and also setting up of a wide range of hotels and other residing areas. The Indian tourism industry offers online booking system, one of the basic proofs of technological advancement in this sector. These online bookings are applicable for booking the air tickets via Internet by logging on to the website and also booking the hotel room of the place to be visited. The Role of Tourism Industry in India GDP also features medical tourism that includes traditional therapies like yoga, meditation, ayurveda, allopathy and other conventional systems of medicines is currently estimated at USD 333 million and is most likely to reach USD 2.2 billion by the year 2012. Analysis of India as a preferred tourist destination Tourism is the largest service industry in India. As we have seen in the previous section, it plays an extremely important role in the Indian economy by direct as well as indirect impact. Countries such as USA, UK, Singapore, Thailand and Australia feature high on the list of favourite tourist destinations. Which leads us to the million dollar question Where does India stand among other Preferred Holiday Destinations? India is a Land of all seasons, where beauty beckons, culture echoes, diversity delights and tradition talks. Those who reach India are greeted with a gracious Namaste, Namaskaaram, Vanakkam or Sat Sri Akal denoting warmth, hospitality and respect a tradition in tune with the countrys age-old motto Atithi Devo Bhava where the guest is treated as God. The Incredible India campaign focuses on the hospitality of our country, and the pristine and undiscovered lands it offers. The campaign has been running successfully for some time now, and has succeeded in pulling both domestic and international travellers to Indian destinations. Graciously endowed with mist clad mountain ranges, deep blue seas, enigmatic deserts, golden beaches, emerald green valleys, palm fringed backwaters on the one hand and unique art forms, exciting fairs and festivals, interesting pilgrim centres, exclusive heritage sites, royal forts, majestic monuments, architectural marvels and exotic flora and fauna on the other, this legendary land is unique in all aspects it is no wonder that India has emerged as one among the Top Five Tourist Hotspots of the world, with a tremendous increase in tourist traffic all through the year. Many factors have been collectively responsible for boosting our countrys economic reserves and the impact of Indias economic growth on tourism is increasingly being felt in niche sectors. India abounds in attractive and well-preserved historical sites, ancient monuments of architectural grandeur and not-so-ancient mosques/durgahs, churches and places of worship of other diverse faiths. India is also known for some of its fine beaches like Goa, Mamallapuram, Kovalam, Pondicherry, Puri-Konark etc. In addition island tourism has been developed at Andaman/Nicobar and Lakshadweep Islands. All across the country are wildlife sanctuaries whose areas extend over several thousands of square kilometres, where wildlife can be observed in their natural surroundings. Each sanctuary supports several species of wildlife, being well known for one particular species. In some cases, there are rare or even endangered species. India is a land of fairs and festivals with atleast one fair in each day of the year. These fairs and festivals add colour to the social life of Indian people. Some of the important fairs and festivals are Pushkar fair in Rajasthan, Crafts Mela at Surajkund, Holi in North India, Pongal in Tamilnadu, Onam in Kerela, Baisaki in Punjab, Bihu in Assam, Dance festivals at Khajuraho and Mamallapuram etc. India has a treasure trove of handicrafts for any discerning shopper, in truly remarkable variety of styles and prices. Over the years, India has developed world standard accommodation infrastructure for entertaining the visitors. There are about 60,000 classified hotel rooms in India and about 35,000 rooms are under construction. These hotel rooms scattered in various cities are of varying price range. Some of the major hotel chains in India are the Oberois, Taj Group of Hotels, Welcome Group of Hotels and India Tourism Development Corporation Hotels. Despite the fact that India has a wealth of amazing places waiting to be seen and appreciated and an unbeatable tourism potential, India receives far lesser tourists compared to other relatively smaller countries. Most foreigners who visit India for the first time are heard complaining about Over priced Hotel rooms Corrupt autos and taxi drivers waiting to take them for a ride, literally! Lack of proper infrastructure Confusion and chaos at the airport Unhygienic conditions etc Probable Areas of Improvement India is well known for personal bonding and relations with their tourist customers. What will be promising for India is the effectiveness of proactive relationship building strategies undertaken by India. India should focus on building and maintaining strong tourist relationships. It should also note that the selection and training of tour guides who are directly dealing with the tourists is undertaken properly. Accordingly, the holiday destination managers may undertake certain measures to improve the status of the dominant factors, which will ultimately lead to the improvement in visitors perception towards India as a tourist destination. Hence expertise and communication, and familiarity with tourists are the most effective relationship-building strategies. The next effective strategy could be investing in